Netflix launches a free plan for users in Kenya over the next few weeks.
Brand Spur Nigeria reports that the free Netflix plan, which will be rolled out to all users in Kenya in the coming weeks, won’t require them to provide any payment information during the sign-up
The free Netflix services will be available exclusively for any user aged 18 or above on Android phones and will feature a more limited selection of content than what subscribers have access to. although they cannot download content onto phones or cast content onto TVs.
“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service,” Netflix boss Cathy Conk wrote in a blog post. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”
Kenyan users only need an email address and password to gain access to the limited service. Though there are no immediate plans to extend the free service to other territories, Netflix aims to use the model to gain insight into how effective it is in gaining new paying subscribers who wish to access the full abilities of the platform.
Netflix Launches Free Plan For Faster Growth Rates
Netflix, available in over 190 countries, has experimented with a range of plans in recent years to lure customers in developing markets. For instance, it began testing a $3 mobile-only plan in India in 2018 before expanding it to users in several other countries.
Netflix, which has amassed over 209 million subscribers, as well as Amazon Prime Video and other streaming services are increasingly trying to win customers outside of the U.S. to maintain faster growth rates.