FIRE FIT To Heat Up UAE Fitness Scene


FIRE FIT announces opening of exciting new boutique fitness concept in Abu Dhabi

ABU DHABI, UAE – Media OutReach – 28 November 2021 – Partners Walid Khoury and Ahmad Alhonjol today announced the completion of an agreement that will bring FIRE FIT’s new and exciting boutique fitness experience to the United Arab Emirates, which is sure to set the local fitness scene alight. Scheduled to open its doors at Marina Square, Reem Island in the first quarter of 2022, the two-studio boutique gym will offer a number of Signature programmes across several modalities including boxing, strength and HIIT training in addition to a specialist personal training studio.

The FIRE Fit brand is owned by Evolution Wellness Group, Asia’s leading health and wellness group, and is available to license. Enquire at

About Evolution Wellness Group

Established in 2017, Evolution Wellness is Asia’s leading health and wellness group with a vision to build a comprehensive wellness ecosystem. Its diverse portfolio of highly complementary brands spans the spectrum of fitness offerings from high value low price (HVLP), to full service and premium boutique gyms, virtual fitness, connected fitness, wellness and a subscription-based SaaS membership management system.

Besides its core business as owner and operator of Asia’s largest network of wholly- owned fitness clubs, Evolution Wellness also offers an attractive licensing programme for its HVLP brand GoFit and premium boutique brand FIRE Fitness, joint venture opportunities and management consultancy for its wellness brand, Fivelements.

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For more information about Evolution Wellness, portfolio brands, and services, please visit

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