SINGAPORE – Media Outreach – 17 January 2022 – Imagine Marketing Private Limited (parent company of boAt) announced the acquisition of Singapore based KaHa Pte Limited, an end-to-end SMART IoT product development company. The acquisition will enable Imagine Marketing to augment its wearable product offerings in terms of the concept, design, electronic firmware, algorithm development, Android/ iOS applications, new feature integration, social engagement and analytics, and lead the way by creating a vibrant eco-system for the Indian consumer. This acquisition will allow Imagine Marketing to scale up its smart and holistic wellness wearables ecosystem, and further innovate to come up with functional features with the Indian consumer in mind.
Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. Ltd.
Pawan Gandhi, CEO and Co-founder of KaHa Pte Ltd., said “We are delighted to become part of the boAt family. Our DNA lies in cutting edge product development and building smart IoT products that solve consumer problems. We look forward to working with the boAt team to make wearable technology an enriching and life-changing part of the consumer’s everyday life and building a vibrant wearables ecosystem”