Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, brings a diverse set of advanced messaging capabilities as well as a strong user base of 300 million monthly active users.
The collaboration of these two best-in-class technology innovators will provide customers with unique digital experiences via a secure, dependable, and user-friendly platform.
The goal is to assist businesses in communicating with their customers through relevant messages that include rich media and engaging content. Unlike traditional SMS services, business messages can include images, video, location pins, and even documents, while also providing benefits to businesses such as lower costs, faster delivery, and better analytics.
Truecaller co-founder Nami Zarringhalam commented on the collaboration, saying, “Our collaboration with Tanla takes us one step closer to providing a simple and effective communication platform for businesses. Tanla and Truecaller will bring critical capabilities to the partnership, which is a collaboration of two leading companies bringing their innovation platforms together to help enterprises connect with their customers with relevant content. It overcomes the shortcomings of traditional communication solutions and has the potential to transform the landscape of digital engagement. We are committed to deepening this partnership as we grow and hope to better serve our users.”
The rich user interface will support both one-way and two-way communication, as well as a wide range of functionalities such as phone numbers, hyperlinks, and delivery and read receipts. Advanced media features such as image, video, location, and document sharing functionalities have been incorporated to provide a best-in-class user experience, which will undoubtedly result in increased conversion and a higher RoI for brands. Furthermore, the solution is a plug-and-play cloud model that allows for easy scalability.
“The business partnership between Wisely and Truecaller is another step in our mission to provide best-in-class solutions to our enterprise customers. We are enabling enterprises, in collaboration with Truecaller, to create more relevant, secure, and rich digital experiences with a personal touch. We are excited to collaborate with Truecaller and are confident in our ability to make a large-scale impact “Tanla Platforms Limited Chairman and CEO Uday Reddy stated
Wisely – Truecaller is gaining traction, having already onboarded marquee customers such as leading private banks, DTH providers, retail stores, and others for their early access program, and who have expressed their eagerness to join them on this journey. Banking, e-commerce, travel, retail, and other customer-facing industries can all benefit from the solution.
Tanla and Truecaller are confident that this collaboration heralds the start of a new era of digital engagement that will bring brands and users closer together.
Truecaller enables people to have safe and relevant conversations, making it easier for businesses to connect with customers. Fraud and unwanted communication are prevalent in digital economies, particularly in emerging markets. Truecaller is on a mission to increase communication trust.
Truecaller is an essential part of over 300 million active users’ daily communication, with half a billion downloads since launch and nearly 38 billion unwanted calls identified and blocked by 2021. It is a Co-founder-led, entrepreneurial company with a highly experienced management team, headquartered in Stockholm since 2009. Truecaller has been listed on the Nasdaq Stockholm exchange since October 8, 2021.