TikTok says it is launching TikTok Pulse, an advertising solution that ensures brands’ ads appear at the top of all TikTok videos as part of its growth strategy.
While the solution is the company’s first ad product that involves a revenue share with creators, Tiktok stated in a blog post that creators and publishers with at least 100,000 TikTok followers will be eligible for the revenue share program during the initial stage of the TikTok Pulse program, as ad revenue will be split equally between creators and TikTok.
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It stated that the development would begin in the United States in June 2022 and would spread to other countries in the months that followed, adding that only advertisers TikTok invited to join the program would have access to TikTok Pulse, but more people would be added as the program progressed.
