Sinmisola Hughes-Obisesan, Creative Director for the Redefini Group, scores further honor, celebrating her well-deserved selection as a jury member for the Cannes Lions, the most prestigious advertising festival in the world. An icon in the Nigerian advertising industry, she joins a lineup of global experts from across creative industries who will shortlist world-class creative work.
As a member of the ‘Industry Craft Lions Shortlist Jury’, she will be tasked with shortlisting entries that will go on to be judged and awarded on the global stage during the Cannes Lions International Festival of Creativity, an annual gathering of the global creative community to celebrate the best of creativity in brand communications.
Expressing her gratitude and appreciation of being selected for such a prestigious role, Sinmi, as she is often fondly called by her peers stated: “It’s an honour to be appointed as a Cannes Lions Juror and to join my creative peers to define the global benchmark for creativity, and award the world class work that will make history and drive progress through creativity. Cannes Lions has been championing creative excellence since 1954 and it’s awesome to see that my achievements in Nigeria at Insight Publicis have been recognized and worthy of this global appointment.”
Simon Cook, CEO, LIONS emphasizes the importance of the jurors expertise and selections, commenting: “The votes that are cast during this crucial stage of judging play a fundamental role in the judging process. This talented line-up of industry experts will bring us one step closer to defining the creative benchmark on the global stage this June. We are extremely grateful to our jurors for their time, dedication and expertise.”
With over 15 years experience working with global and local brands, Sinmi has gained global recognition for her innate ability to create insightful, impactful, and edgy content that breaks through the clutter, resonating with today’s dynamic consumers. In an oversaturated market, this capability to lead a team of vibrant and resourceful creatives to engender deeper experiences between brands and their consumers is invaluable.
“On behalf of the Redefini Group, I congratulate Sinmi on a most meritorious achievement,” said Dr Tayo Oyedeji, Chief Executive Officer (CEO) of the Redefini Group. “Sinmi consistently demonstrates mastery of creative communications, with utmost dedication and loyalty to her craft, consistently aweing clients and pushing the team forward. This selection as a juror for the prestigious Cannes Lions Festival underscores the quality of talent we boast as a group. We are proud of Sinmi and are certain, the Cannes Festival team is richer because of her.”
Under her dynamic and pioneering leadership, the Redefini Group successfully secured coveted brands, including Amazon Prime, Meta, and Oppo, as clients, adding to its already rich portfolio. As Creative Director, she works closely with various teams across the group to cement its position as Nigeria’s preferred communications partner.
Other members of the ‘Industry Craft Lions Shortlist Jury’ include: Ariane Polvani, Creative Director, Wieden+Kennedy, Brazil; Ashwini Deshpande, Co-founder, Director, Elephant Design, India; Devon Hong, Executive Creative Director, Dentsu Creative, USA; Emily Sander, Executive Creative Director, VML Y&R, USA; Javier Lourenço, Director, Bitt Animation, Argentina; Paloma Adrien, Head of Integrated Production, Craft Worldwide, Spain; René Baquero, Managing Director & Chief Creative Officer, Havas Hoy, Colombia; René Chen, Chief Creative Officer, Jones Knowles Ritchie, China; Storm Smith, Producer & Diversity Inclusion Accessibility Lead, BBDO LA, USA; and Torsak Chuenprapar, Co-Founder / Chief Creative Officer, Wolf Bkk, APAC.
The Cannes Lions International Festival of Creativity will be held in Cannes, France between the Monday, 20 June – Friday, 24 June 2022.