Everlytic recently hosted an event in the United Kingdom with keynote speaker Kath Pay, a best-selling author and recipient of the Email Marketing Thought Leader Award. Kath revealed the eight mistakes that many marketers make when personalizing their emails at this event. And the recording is now available for free replay.
At the UK event, Kath Pay shared some potent statistics about why email personalisation is important, like:
- 72% of consumers claim they will only engage with personalised messaging (SmarterHQ).
- 63% of consumers see personalisation as a standard of service (RedPoint Global and Harris Poll).
But why do stats like this matter? Because, as Kath revealed, consumers want a personalised experience. They want the corner-shop experience when the shopkeeper knew you personally and gave you treats that they knew you’d love.
In today’s online marketplace, the best way to replicate this experience is using email personalisation.
Learnings from the replay
The event replay gives viewers ideas on how to stay ahead of their competitors, ensuring that they give customers the enhanced customer experience they long for. Viewers learn things like:
- What can go wrong when marketers are overwhelmed by email personalisation and how to address it
- How and when to use covert and overt personalisation, and when personalisation can get too much
- The risks of over-segmenting email databases, what to look out for, and how to avoid it
- How to use copy and tone of voice to simulate personalisation when marketers don’t have the resources for more advanced tactics
- Why lifecycle automations get so much engagement and how marketers can maximise their campaigns using them
- How to test email marketing correctly to increase customer lifetime value
- Why marketers should be using dynamic content to increase engagement, revenue, and customer retention
- Why having a journey-wide personalisation strategy is key to boosting ROI
How to watch the replay
Marketers who are new to email personalisation or looking to enrich their current strategy can join Everlytic and Kath Pay to uncover the eight ways that they may be going wrong when personalising emails – and how to avoid them to stay ahead of their competitors. They just need to register for the free replay here.
