Kotex celebrates International Day of the Girl Child with Gen Z teen girls


Invites King Maker IV contestants to share their dreams and Kotex #SHECAN spirit

Kicking off Period Education Program in new school year and encouraging 45,000 schoolgirls to navigate her girlhood journey with #SHECAN spirit

HONG KONG SAR – Media OutReach – 11 October 2022 International Day of the Girl Child (IDGC) is held on October 11 to promote the rights of girls and to empower them to fully participate in decisions that affect their lives. Kotex, a feminine care brand of Kimberly-Clark, is in line with the core value of IDGC, breaking period stigma within society and supporting unrestricted girlhood. To boost menstruation education among teenage girls, Kotex has been launching period education program in schools to promote positive perception towards menstruation. Breaking period stigma and gender stereotype within society to encourage girls to embrace their uniqueness and experience girlhood on their own terms.