Engagement Rings Remain the Most Valued Wedding Detail Despite Post-Pandemic Attitude Changes
HONG KONG SAR – Media OutReach – 19 October 2022 – At a time when many aspects of life have been reshaped by the aftermath of COVID-19, women in Hong Kong are also reconsidering their wishes and priorities for the biggest day of their lives. However, despite new ideas about how to plan and structure their weddings, they continue to consider a true “proposal” to be paramount, including a sparkling diamond engagement ring, according to the latest online pre-bridal survey conducted by Nielsen.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
