Winning Malaysian Loyalty on E-Commerce


Brands on Shopee Mall Drive Loyalty with 100% Authenticity; Marketplace Sellers Retain Shoppers with Personalisation

KUALA LUMPUR, MALAYSIA – Media OutReach – 19 October 2022 – Shopee reveals what drives Malaysian consumer loyalty to their favourite brands online in its October 2022 study ‘Winning Malaysian Loyalty on E-Commerce’*. For official brands with storefronts on Shopee Mall, repeat purchases are driven by value-added services and guarantees. 87% of Malaysians surveyed prefer Shopee Mall official brands due to 100% guaranteed authentic products, hassle-free returns, and free shipping. The remaining 13% feel rewarded by exclusive product launches and Shopee Brand Memberships.