Limited-time sale of Omusubi using rice from Niigata, Japan’s leading rice producing region, and other ingredients from the prefecture Period: December 1 (Thu) – 7 (Wed), 2022
HONG KONG SAR – Media OutReach – 30 November 2022 – The Niigata Department of Agriculture, Forestry and Fisheries is running a promotion for Niigata rice in various countries worldwide with the aim of making the delicious flavor of Niigata rice grown in the blessings of snow more well known overseas.
■ About Niigata, Japan’s leading rice producing region
Niigata Prefecture is a prefecture located in central Japan. It is one of the areas with the greatest snowfall in Japan, and snow extends as far as the eye can see every winter. Cultivation of rice utilizing the climate such as the meltwater and fertile soil has long flourished, and it produces the most rice in Japan (as of 2021). The delicious flavor of the rice is highly acclaimed, and Niigata is renowned in Japan and overseas as the leading rice producing area of Japan.
Through this initiative, rice from Niigata, which has a deep-rooted history and culture of rice production, will be delivered to consumers in Hong Kong with reliable technological capability and the passion of the producers.
■ About the Niigata Fair
The Niigata Fair is being run in all stores of hana-musubi, a chain of Omusubi stores in Hong Kong, from December 1 (Thu) until December 7 (Wed), 2022. hana-musubi is an Omusubi chain using Japanese rice operating mainly in Hong Kong, and has rising popularity on Hong Kong dining tables, reaching 100 stores at the end of last year.
For a limited period during the fair, the company will sell Omusubi using Koshihikari rice, which has been supported as the top brand of Niigata rice for many years, that was freshly harvested in 2022, and Kanzuri, a fermented condiment from Niigata that smooths the spiciness of hot peppers by placing them on snow, as a filling for the first time.
In addition to store decorations during the fair, there are also plans to distribute a limited number of “Kakitane” snacks representative on Niigata as novelties to let you taste the appeal of Niigata with your own eyes and mouth. Please take this opportunity to have a taste of Niigata.
Overview of the Fair
■ Name: hana-musubi Niigata Fair ■ Period: December 1 (Thu) – 7 (Wed), 2022 ■ Locations: All hana-musubi stores of Hyakunousha International Limited ■ Inquiries about the Niigata Fair Hyakunousha International Limited Cally Chow TEL：(852)9128-4131 FAX：(852)2169-3355 Email：[email protected]
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
