HONG KONG SAR – Media OutReach – 9 December 2022 – Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, and fashion icon, today released the highly-anticipated music video (MV) for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another high-water mark in Tia’s global rise.
Tia Lee said, “I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society’s judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that “Goodbye Princess” can be a rallying call for women to embrace their inner strength and support each other in realising their own truth.”
Futuristic fantasy world in “Goodbye Princess”
The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally within a Month.
Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.
The full series and complementing fashion videography can be watched on Tia’s social media channels.
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About Tia Lee | Lee Yu Fen:
Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.
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