Tia Lee said, “I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society’s judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that “Goodbye Princess” can be a rallying call for women to embrace their inner strength and support each other in realising their own truth.”
The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally within a Month.
Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.
The full series and complementing fashion videography can be watched on Tia’s social media channels.
Official press materials:
|“GOODBYE PRINCESS” MV:
|“GOODBYE PRINCESS” Single Cover:
|ROLLACOASTER UK Cover:
Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
The issuer is solely responsible for the content of this announcement.
About Tia Lee | Lee Yu Fen:
Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.