The end of the year is fast approaching, and for community-driven entertainment destination, TikTok, the moment calls for a rewind – a retrospective look at the hottest moments and trends on the platform with #YearOnTikTok.
The platform entered 2022 on a high note, having reached the 1–billion–user benchmark during the latter part of 2021. From the rise in subcultures like #BookTok to viral global music trends like KU LO SA and celebrating a variety of Nigerian creatives on the platform with the TikTok Naija to the world campaign.”
3. @abikeshugaa – Using TikTok to raise awareness on gender-based violence
Music remained the mainstay of TikTok in 2022, with breakthrough artists using the platform to find their voice and the world’s most renowned singers, producers and musical artists using the platform to showcase their latest and greatest.
The following is a list of the music that trended on TikTok among South African audiences:
1. Buga by Kizz Daniel & Tekno
2. Overloading (OVERDOSE) by Mavins, Crayon & Ayra Starr
3. Happy Birthday by Simi, Adekunle Gold & Deja
4. Ku Lo Sa by Oxlade
5. Peace Be Unto You (PBUY) by Asake
6. Baddest Boy by Skiibii
7. Girlfriend by Ruger
8. Live Forever by Kayode
9. Sugarcane – Remix by Camidoh, Mayorkun & Darkoo
10. Rush by Ayra Starr
Only on TikTok: Trends powered by creative effects, sounds and other product features
TikTok knows no limits when it comes to creativity, and its communities took theirs to new heights this year, powered by the tools and features that are unique to the platform.
These were the videos that featured elements that are unique to TikTok:
1. _badboywilly – Country Flag Effect – Does your country have one?
TikTok Taught Me: Lessons and life hacks powered by TikTok trends and features
2022 saw TikTok being used to entertain and inspire, but also to inform. Its immense value as an educational platform was clear in the overwhelming popularity of videos that provided users with quick and easy life hacks and bite-sized lessons.
These were some of the most popular videos in this category:
Eats on Repeat: #FoodTok trends and other favorites
On TikTok, nothing captures the hearts and minds of Nigerians more than food-related content, with pro chefs, amateur gastronomists and all-round foodies taking to the platform to showcase their culinary creations.
These were the recipes and food hacks that made it to the top of menu:
Creator of the Year award: This is your chance to vote
Last but not least, for the first time ever, TikTok will be awarding content creators across Sub-Saharan Africathrough their inaugural TikTok
#TopCreator2022 awards. For this momentous celebration, the platform is calling on all TikTok users throughout the region to vote for their favourite content creator who will stand a chance to be crowned TikTok #TopCreator2022 or #TopCreator2022 runner up.
Furthermore, the nominated creators will battle it out to earn the crown Creator of the Year title for the whole Sub-Saharan African region.
Sidwaba concludes: “as a platform, we are going into 2023 strong, with a solid head start on the hottest topics and trends that are capturing the attention of the world and the country at large.
”We’re excited to find out what lies ahead and remain committed to developing TikTok in a way that provides a safe and secure online environment for self-expression, fun and of course, fame. Here’s to another year of remarkable content.”
Join the #YearOnTikTok Retrospective LIVE
Join popular creators @Azz_iad (Kenya) , @I_am_tjan(Nigeria) and @Sphokuhle_n (South Africa) on TikTok Live on the 23rd of December 2022 (6 pm WAT /7 pm CAT / 8pm EAT).
The fun-filled chat hosted on the @TikTok.Africa account will take us back in time to all the creative, entertaining, inspiring, musical, and heartfelt moments that were shared on TikTok this year – looking at inspiring creativity and bringing joy this festive season.
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