HONG KONG SAR – Media OutReach – 19 January 2023 – Since opening our first store in 2011, Hyakunousha has grown into a business of over 110 stores all around Hong Kong, promoting Omusubi culture throughout the city. To bring the essence of the tradition of Omusubi to customers worldwide, we established our new brand OMUSUBI in 2022, and invited Mr. Kashiwa Sato, a design master in Japan, to partner with us as Creative Director, while applying the concept of sustainability and environmental-friendliness at every detail of the brand. Following our new stores at ifc mall and SOGO Causeway Bay last year, our new store in Taikoo Place, Quarry Bay, has recently opened for business on 5 January 2023, while the store in Lan Kwai Fong, Central, will run on soft-opening from 12 January 2023. This further signifies the footprint expansion in prime districts on Hong Kong Island. OMUSUBI continues to use fresh and healthy ingredients as well as Japanese rice of the highest quality from selected farmers. By carefully selecting rice cultivated and produced with minimal use of pesticides and in an environmentally friendly manner, the brand recreates an authentic taste of Japan by producing safe and assuring products in a craftsman-like and environmentally friendly manner.