OMUSUBI Anniversary Celebrations – Brand New Stores in Taikoo Place and Lan Kwai Fong Incorporating Sustainability with the Authentic Taste of Japan – Recommendation of Omusubi and Soup Pairing Limited-time Triple Offers at Taikoo Place: Receive a Free Cotton Handbag for Any Purchase of $50 Or More

HONG KONG SAR – Media OutReach – 19 January 2023 – Since opening our first store in 2011, Hyakunousha has grown into a business of over 110 stores all around Hong Kong, promoting Omusubi culture throughout the city. To bring the essence of the tradition of Omusubi to customers worldwide, we established our new brand OMUSUBI in 2022, and invited Mr. Kashiwa Sato, a design master in Japan, to partner with us as Creative Director, while applying the concept of sustainability and environmental-friendliness at every detail of the brand. Following our new stores at ifc mall and SOGO Causeway Bay last year, our new store in Taikoo Place, Quarry Bay, has recently opened for business on 5 January 2023, while the store in Lan Kwai Fong, Central, will run on soft-opening from 12 January 2023. This further signifies the footprint expansion in prime districts on Hong Kong Island. OMUSUBI continues to use fresh and healthy ingredients as well as Japanese rice of the highest quality from selected farmers. By carefully selecting rice cultivated and produced with minimal use of pesticides and in an environmentally friendly manner, the brand recreates an authentic taste of Japan by producing safe and assuring products in a craftsman-like and environmentally friendly manner.

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About Hyakunousha International Limited (“Hyakunousha”)

Founded in Hong Kong in 2010 by Mr. Muneo Nishida, Hyakunousha was born out of a desire to reverse a decline in Japan’s agricultural production and create the agriculture of the next hundred years. Since launching hana-musubi’s first store in Hong Kong in 2011, the company now has over 110 stores in Hong Kong, and a central food factory that houses its offices and Hyakunousha Academy (education centre) and employs over 700 people. Having successfully established the Japanese Omusubi culture in Hong Kong, the company launched the OMUSUBI brand in 2022 to take the Omusubi culture and authentic taste of Japan to the world. Dedicated to delivering high-quality products to its customers, Hyakunousha maintains stringent control over its production processes and agricultural practices.