The second-largest continent in the world, Africa has a sizable young population. It makes sense to start your online casino and betting marketing plan right away because the potential for becoming the major player in the iGaming market in Africa is enormous.
In order to help you establish yourself in Africa for starters, just like the top online betting sites in Nigeria did, we’ve developed the most recent in iGaming marketing campaign divided into a few steps for you!
# 1 Research the Market
A crucial component of your marketing plan is research. All you need to do to get started is gather data on your marketplace, such as its regulatory environment, growth prospects, and demographics.
As several African nations have passed legislation firmly regulating gaming, breaking into the continent’s iGaming market is now simpler than ever. Given the demographics, which show that over 50% of Africans are under 25, lead generation in this region has a lot of potentials. In addition, men in Africa wager roughly twice the amount that women do.
At over 75% of all online bets being placed on mobile devices, mobile sports gambling and Internet gambling are becoming increasingly popular in Africa as smartphone ownership rises.
# 2 Set Up a Client Profile
You may create a perfect client profile using the information from your market research. You may find out about their preferences, concerns, and hobbies here.
The most widely used kind of gambling in Africa is sports betting. Also, the majority of young gamblers are drawn to European football leagues like the Premier League, La Liga, and Serie A. Rugby, horse racing, and cricket all enjoy significant local cultural followings.
Another one of Africans’ favorite pastimes is playing live dealer games, so you should advertise the following:
- Play blackjack for quick and enjoyable gameplay.
- Roulette, a well-liked game of chance. Fun to play and simple.
- Poker is still popular and competitive all across the world.
# 3 Create Plans to Support Your Marketing Objectives
The objectives of betting websites and online casinos might vary. And we’ve prepared the perfect piece of advice for you!
Omnichannel Approach
Your customers will have a unified and organized experience when using an omnichannel solution. Customers receive the same experience whether they connect with your brand on a desktop or a mobile device. So, the omnichannel experience allows your prospects to select the medium that best matches their wants, whereas the multichannel option allows businesses to choose which solution best suits customers’ needs.
As you can see, the consumer is at the center of the omnichannel solution, which makes it appropriate for the iGaming sector. It’s no secret that omnichannel offers ease to gamblers, enabling them to fully immerse themselves in the game. Players who choose to play on your platform via desktop or mobile do so with omnichannel.
SMS Advertising
You’ll be astounded by how many individuals you can reach in Africa via SMS for the least amount of money. You also receive a fast communication channel that is also adapted to the preferences of the user.
With the typical individual picking up their phone at least 60 times per day, it goes without saying that mobile phones have integrated themselves into everyone’s daily lives.
# 4 Digital Promotion
To convert more leads, you need to engage your customers. The first step is to create the optimal digital marketing plan.
Content Promoting
People have an innate desire to tell stories, and they are hardwired to believe those who do so persuasively. The fact that the information is very relevant and specifically catered to the preferences and demands of the consumer sets content marketing different from traditional strategies.
In fact, according to Statista, 97% of all businesses employed content marketing in 2021. In addition, the same study revealed that roughly half of the marketers spent less than $10,000 on content marketing a year before, making it one of the most cost-effective strategies.
You’ll quickly attract new players and deposits if you entrust your content promotion to a reputable digital marketing firm.
SEO
You should focus on both SEO types, on-page and off-page, when it comes to search engine optimization.
The goal of on-page SEO is to improve your rankings by creating high-quality content. This strategy includes a number of elements, starting with utilizing the most popular keywords to making sure that the meta tags are accurate.
Off-page SEO, on the other hand, refers to your attempts to optimize outside of your website. Working on off-page SEO is worth the effort because it involves using backlinks, developing relationships, and creating content that people want to share.
Everyone strives to perform well. But, working with the top iGaming SEO firm is the only surefire way to rank on Google’s front page.
SMM
To address consumer demand for iGaming services, new sports betting and casino marketing strategies are crucial. And social media marketing is a key component of cost-effective product and service promotion.
A bold and secure platform is acquiring daily followers in addition to well-known SMM channels like Facebook and Instagram. Telegram does that. The messaging platform had more than half a billion active subscribers in January 2021, and continuing growth is anticipated for this number.
Conclusion
Even the best iGaming service in the world won’t be profitable if no one’s aware of it. While it’s feasible to commercialize your iGaming platform on a shoestring budget, there are many competent and skilled iGaming marketing agencies available to handle the work for you without the hassle of starting from scratch, creating your own ads, and spending hours and hours generating content and copy for your website that will genuinely get it to rank on search engine result pages so customers can find it.
Remember this: Expect to utilize 5%–10% of your whole business budget for marketing if you want to really get a big return on your iGaming marketing initiatives.
