Empowerment Campaign from Watsons launches on International Women’s Day

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90 million women will “DARE TO BE”

HONG KONG SAR – Media OutReach – 7 March 2023 – Watsons announces the launch of its “DARE TO BE ” campaign on International Women’s Day to further its commitment to transcending stereotypes and standing with women to discover the best version of themselves. This follows on the success of the Asia-wide “The New Beautiful” campaign that inspired a heightened awareness of holistic beauty. Watsons continues to advance the cause of gender equality with its 90 million female Watsons Club members in the global community.

Watsons International

About A.S. Watson Group

Established in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,400 stores under 12 retail brands in 29 markets, with about 130,000 employees worldwide. For the fiscal year 2021, A.S. Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in over 50 countries.

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