ABBANK accelerates banking transformation with Backbase Platform in Vietnam


Backbase’s Engagement Banking Platform powers both retail and business banking

HANOI, VIETNAM – Media OutReach – 6 April 2023 – Backbase, the global leader in Engagement Banking, has partnered An Binh Bank (ABBANK) to transform the banking experiences for millions of Vietnamese customers. Supported by their local partner CMC Technology and Solution, Backbase will deliver the full suite of the Engagement Banking Platform, which encompasses Digital Onboarding, Digital Banking, Digital Assist and Digital Engage. The platform will enable omni-channel banking, increase ease in customer acquisition, retention, cross-sell, hyper-personalization, and improve customer servicing through a 360 degree unified customer view for ABBANK retail banking and business banking lines of business.

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is on a mission to re-architect banking around the customer.

Backbase created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, empowering banks to accelerate their digital transformation. From customer onboarding, to servicing, loyalty, and loan origination, our single platform — open and frictionless, with ready-to-go apps — improves every aspect of the customer experience. Built from the ground up with the customer at the heart, our Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Gartner, Omdia, and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform. In APAC, the customers we serve include ABBANK, BDO Unibank, Bank of the Philippine Islands, EastWest Bank, HDFC, IDFC First, JudoBank, Techcombank, TPBank, and UBank.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Singapore (APAC HQ), Atlanta (Americas HQ), and operations in Australia, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Latin America, and the UK.


An Binh Commercial Joint Stock Bank (ABBANK) was established on May 13, 1993, with a vision to be one of the leading joint stock commercial banks in Vietnam, focusing on retail banking.

Pursuing the strategy associated with stable and efficient business operation with the motto “offering the best services to the highest satisfaction of the customers is the center of all business activities,” during the 30 years of development, ABBANK has always been rated as a prestigious bank, a reliable destination for customers, partners and investors.

ABBANK focuses on improving service quality with the professional, dedicated personnel resource; develops effective, efficient and flexible financial solutions; improvement of physical facilities and expand the network of at transaction points in nationwide. With these efforts bring more added value and experience outstanding financial services to customers.

Not only focusing on sustainable business activities, ABBANK also has made a good impression on a community-friendly and active bank, towards sustainable — long-term development for the whole society through investment activities in education, health, talent promotion and “green living” campaigns are carried out across the country.

CMC Technology and Solution (CMC TS)

CMC TS, founded in 1993, is a leading IT solutions & services provider in Vietnam. CMC TS offers cloud computing and digital transformation solutions, data services, IT system management services and cyber security solutions to public sector, banks, financial institutes and enterprises.

With 1000+ employees and 100+ ecosystem partners, CMC TS enables our customers to harness the power of the technology at scale and transform their businesses. CMC TS also invests in researching and developing new technologies such as cloud, Big Data, AI, IoT…