2023 TVs and sound devices showcase the latest innovations in premium audio and visual performances for homes of all sizes
SINGAPORE – Media OutReach – 6 April 2023 – Samsung Electronics unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, Lifestyle TVs and sound devices at its Unbox & Discover 2023 Singapore launch held at the Digital Light Canvas at Marina Bay Sands. The event will also be opened to the public on 7 and 8 April, where visitors can partake in exciting activities, including docent-led tours and gaming challenges to experience the WOW with the new lineup.
The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup, and is a standout model in the premium TV category. Samsung is speaking to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association, to introduce more ways to enjoy native 8K content. Plus, it offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.
Alternatively, consumers can choose to opt for Samsung’s Neo QLED 4K lineup, which also offers excellent picture quality, as well as support for 144Hz refresh rate[3] – making it a solid screen choice for users who are seeking an immersive, tabletop screen for fast-action games or content. For consumers who are looking to improve their productivity, the addition of the Samsung SlimFit Cam[4] allows users to easily turn their Neo QLED 4K TVs into a video conferencing facility with Google Meet.
For consumers seeking a more complete sound experience, the new flagship Q Series (HW-Q990C) will offer 11.1.4 channels of sound supporting Dolby Atmos. In fact, the soundbar features the world’s first built-in wireless Samsung TV-to-soundbar Dolby Atmos connection. This allows both the screen and the soundbar speakers to produce outstanding audio experiences, without distracting cables.
This year, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. Plus, the new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, by way of the soundbar tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.
Putting People and Planet at the Centre of our Innovation
Samsung is also committed to delivering connected tech experiences and eco-conscious practices that make life easier and better for consumers.
To provide increased convenience when setting up their smart homes, Samsung devices are integrated with SmartThings that enables users to easily connect their device in just one step.
In addition, Samsung is putting sustainability first – from product sourcing to production, distribution, use and recycling, utilising various technologies, to create sustainable products that contribute to building a healthier planet for future generations. (Further details on Samsung’s connected and sustainability offering available in the appendix.)
Unbox & Discover at Marina Bay Sands
On 7 and 8 April, consumers can visit the Unbox & Discover event held at Marina Bay Sands’ Digital Light Canvas (located at B2 of The Shoppes) to experience the new TV and sound devices line-up.
During the two-day roadshow, visitors can learn more about the products and how they are perfect for home entertainment and gaming experiences through docent-led tours (daily at 1pm, 3pm, 5pm and 7pm). Visitors can also win prizes by participating in the 360 Videobooth, or the Xbox Game Challenge: Football Fiesta.
Early Order Promotions
Consumers who participate in the early order for the QN900C, QN90C or S95C from now till 17 April will enjoy the following gifts with purchase, as well as free wall-mounting service[8]:
| Model | Gifts with Purchase |
| For 75″ and up | HW-Q990C Soundbar (worth $2,899) |
| For 55″ – 65″ models | Choose from
|
| For 43″ – 50″ models | SlimFit Camera (worth $200) |
For more information about the 2023 TV and sound devices line-up, please visit www.samsung.com/sg.
APPENDIX : SAMSUNG’S CONNECTED AND SUSTAINABILITY APPROACHES
1 – True, One Samsung Experience
Samsung’s 2023 TVs will be equipped with Smart Hub[9] – the centrepiece of the connected home experience that brings together Entertainment, Ambient options, and SmartThings all in one place. Committed to the need to make smart device connectivity easier and more intuitive, users can connect to and control various SmartThings supported devices and appliances from their 2023 Neo QLED TV[10].
With the SmartThings Zigbee & Matter Thread One-Chip Module built directly into the TVs, there is also no need for users to purchase a separate SmartThings dongle. SmartThings seamlessly syncs and offers easier control of compatible Samsung and third-party appliances and IoT devices, enhancing convenience through connectivity.
2 – Eco-conscious practices that make life easier and better for users
Earlier last year, Samsung announced its new environmental strategy, a comprehensive effort to join global efforts to tackle climate change.
Samsung is leading the way with three innovative approaches to sustainability: Turning carbon dioxide (CO2) into recycled materials, using fewer materials, and upcycling products and packaging.
- Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[11]
- In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging from the box to the wrappers.
- Samsung has also developed AI Energy Mode that helps users monitor energy consumption and usage patterns, putting them in control of themselves. AI Energy Mode feature even analyses the content playing on the screen to reduce power consumption without distracting one from the content.
- Samsung’s third generation SolarCell Remote uses fewer materials and is more compact. It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.
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About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
