HEINEKEN® Partners with Global Korean Actor Park Hyung Sik for New Campaign to Raise Awareness on Overworking and Its Effects on Social Life


According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as the top reason why Gen Zs and young millennial employees in Singapore and Malaysia ‘ghost’ their friends, significantly impacting their social life and relationship with friends and family. Partnering with Park Hyung-Sik, HEINEKEN® wants to raise awareness and remind employees of the importance of working responsibly and maintaining a healthy work-life balance.

KUALA LUMPUR, MALAYSIA – Media OutReach – 14 April 2023 – In our hyperconnected world today, it is easier than ever to connect with employees on their devices. There is a constant pressure to always be available, even while on-the-go, adding on to the hours that an employee overworks. Overworking is also often seen as a good sign of employees being successful in their career, especially in Asia, and this poses a challenge for employees in this fast-paced environment to dedicate time outside of work to socialise.

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