Non-subscribers to the Twitter ‘blue ticks’ have been barred from running adverts on the platform, this development followed the removal of many blue ticks on Twitter on during the week.
Recall that verifications of Nigerian celebs and politicians like Wizkid, Tony Elumelu, Olamide, Davido, Peter Obi, Tinubu, Atiku, among others were all removed on Thursday.
Meanwhile, some popular football stars deactivated their accounts as new Twitter owner, Elon Musk, removed verifications of people who could not subscribe to the blue tick.
A notice sent to Twitter users and advertisers on Thursday read: “Starting April 21, your @account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time.
Twitter Blue Tick: Why Twitter Removed Obi, Tinubu, Atiku, Others’ Verification Badges
“This change aligns with Twitter’s broader verification strategy: to elevate the quality of content on Twitter and enhance your experience as a user and advertiser. This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to either of these services means you have been verified by Twitter as a real person and/or business.
“Amongst other features, you’ll have a more visible organic presence and a broader range of creation tools. We’re excited for you to get started and to benefit from a superior Twitter experience.”