Instagram is a social media platform that now doubles as a marketing app for businesses, brands, and individuals. With the right Instagram marketing strategy, you can increase brand awareness, reach a wider audience, and boost sales.
Gaining more followers on Instagram is one of the easiest and fastest ways to grow your customer base. It increases your visibility on the platform and exposes you to potential customers. It also brings more likes, comments, shares, and direct messages.
In this article, we will highlight how to attract followers on Instagram while applying the best strategies.
9 Tips to Attract Followers on Instagram
Here are some of the best tips to help you attract followers on Instagram.
1) Optimize Your Profile
A complete and professional-looking Instagram profile helps you make a good impression on potential followers and visitors. From the first visit to your profile, they can tell if they love your content and want to follow you.
To optimize your profile, use a clear, high-quality profile picture relevant to your brand or personality. Write a compelling bio that includes keywords relevant to your niche or industry. Add a call-to-action, such as visiting your website, purchasing a product, or following you.
You can also include a branded hashtag unique to your business. This helps with increased engagement and brand awareness, leading to an increased following on Instagram.
2) Create High-Quality Content
One of the most strategic ways to build engagement and grow your following on Instagram is by creating high-quality content that resonates with your target audience.
This includes using clear-quality images and videos that are visually appealing. Maintain a consistent aesthetic by sticking to a color palette, font, and style across your posts. This helps you create a cohesive and recognizable brand identity that attracts more followers.
You can also experiment with different types of content, which includes photos, videos, Instagram Stories, and Reels. This keeps your Instagram feed as exciting and engaging as possible while keeping your audience entertained, thereby encouraging more followers.
3) Post Consistently
Instagram’s algorithm prioritizes content from accounts that post frequently and consistently. This makes your page more visible to your followers and potential new followers. It also helps you retain existing followers, as you risk losing their attention if you go long periods without posting.
Aim to post at least once a day, but no more than three times a day, to avoid coming across as spammy. Posting at the right times is also paramount to seeing an effective result, and with Instagram Insight, you can see when your followers are mostly active online.
Mix up your content formats to engage your audience, be it with photos, videos, stories, or reels. However, you should find a posting schedule that works for you and stick to it consistently.
4) Use Relevant Hashtags
Hashtags are crucial for increasing visibility, boosting engagement, and attracting new followers. They also help you categorize your content and attract followers who are interested in the same topics as you.
For effective results, use relevant hashtags in your niche or industry. Preferably, create a mix of popular and specific hashtags to increase your reach and attract different types of followers. You can also experiment with different hashtags and track their performance with Instagram Insights.
While Instagram has a limit of 30 hashtags on a post, it’s always best to keep them as minimal as possible. With about 5 to 10 carefully curated relevant hashtags, you can have good results and gain more quality followers.
5) Buy Instagram Followers
The easiest and quickest way to get more followers on Instagram is to buy them, as it helps you bypass the process of building from scratch. An increased following boosts your social proof, convincing potential followers that your page is worth a follow.
Purchase genuine Instagram followers from Media Mister for the best results, as they offer real followers with natural accounts. You don’t have to worry about bots or the risk of getting shadowbanned. The site is also SSL-secured, which means any sensitive information shared is completely safe.
With Media Mister, you are promised a high retention rate. If, within 60 days after the purchase, you notice a decline in followers, you can make a complaint, and they will be restored immediately at no cost to you.
There is also a 30-day money-back guarantee that ensures you either get a satisfactory service or you can always claim a refund.
6) Use Emojis and Filters
The appropriate use of emojis and filters in your content can make it more engaging and appealing. They grab the viewer’s attention, as people are naturally drawn to images and colors. Also, emojis and filters tend to add a pop of color and personality to the content.
In addition, it helps convey emotions in a text message or social media post, making the content more relatable and personal. This makes more users want to engage with the content, and it subsequently improves your following.
However, you shouldn’t go overboard with them. Don’t overload your content with too many emojis or filters, and make sure they are appropriate for the content and audience. Also, be consistent with the usage and constantly create all-around high-quality content.
7) Collaborate with Influencers
Influencer marketing is one of the biggest and most effective strategies on Instagram today to gain more followers and ultimately make sales. This helps increase visibility, which connects you to a wide range of audiences interested in your content.
Look for influencers that align with your brand’s values and target audience, especially within your niche. Contact them with a personalized message expressing interest in collaborating and be clear about your offer.
More importantly, you can foster a relationship with the influencer beyond the collaboration. Engage with their content, provide feedback, and maintain communication to build a lasting partnership.
8) Host Giveaways and Contests
Hosting giveaways and contests on Instagram helps you attract new followers, as it’s a great way to increase engagement and promote your brand or products.
To get started, have a clear objective, then set your rules and guidelines. One of the rules can request interested participants to follow you and tag some others to do the same. This brings in a lot more followers ready to win a prize.
Then, promote the giveaway or contest on other social media platforms to widen your reach and increase visibility. Engage with participants throughout the process by responding to comments and sharing user-generated content.
By doing this, you will not just be giving away a prize but also getting something in return. This will amount to more followers and increased engagement.
9) Use Instagram Ads
Instagram ads are a powerful tool for reaching a wider and more targeted audience on the platform. This allows you to target specific demographics, interests, and behaviors to help position your ad to be seen by the right people, which improves your following.
To run an effective ad, use high-quality images that are visually appealing and include a clear call-to-action (CTA) that encourages users to take action. Also, write concise and compelling copy that highlights what the users will gain.
Use the targeting feature to your advantage to ensure that your ads are seen by the right people. Then, set a budget to track your performance and adjust where necessary to be certain you are getting the most out of your investment.
Attracting more followers on Instagram is crucial for businesses, brands, and individuals willing to grow their brands, increase visibility, and connect with potential customers. By following the tips outlined in this article, you can attract more followers and grow your brand in the long run.