The Experiential Marketers Association of Nigeria (EXMAN), has commemorated its tenth-year anniversary with a two-day brand experience Summit titled “Unlocking the X.” The event, which coincided with the association’s Annual General Meeting (AGM), also included awards and change of leadership.
Kicking off with a two-day brand experience summit last week, the event featured a lineup of over 30 speakers from diverse fields, including technology, marketing communications, entertainment, legal, and film production.
The speakers explored a wide range of topics, including “Activating Brands in the Metaverse,” “Amplifying Live Experiences through Digital,” “Monetizing Events through Streaming,” “The New Agency Model,” “Creating Experiences With Afrobeat,” “Understanding the Nigerian Consumer through Financial Data,” “The Power of Live Experiences – the BBN Story,” “Insights on Pop Culture,” and “Intellectual Properties (How Agencies can protect their IP),” among others.
Following the enlightening brand experience summit, the association held its Annual General Meeting, where five agencies were inducted.
In another development, the EXMAN Executives led by Tunji Adeyinka concluded their service to the association after two successful terms in office, during which they propelled both the association and the experiential industry to new heights. They made way for a newly elected leadership, led by Tolulope Medebem, who assumed responsibility as President of the association. Medebem, who is also the CEO of AsterIML, becomes the first female president of EXMAN, having previously served as the association’s first female Vice President.
