Appier’s one-stop automated platform enhances segmented communication effectiveness, while diverse creative modules innovate marketing campaigns
TAIPEI, TAIWAN – Media OutReach – 19 July 2023 – Appier today announced the successful implementation of a highly-interactive, personalized marketing campaign for Burger King Taiwan, a globally renowned fast-food chain. In response to the current market landscape and its needs, Burger King Taiwan has been consistently revamping its strategies to adapt to the new normal in the food and beverage industry and seize market opportunities in takeout and delivery.
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About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information.
About Burger King
Burger King is the world’s second-largest fast-food chain, with over 17,000 branches across the globe. As a leading fast-food brand, Burger King has consistently upheld its competitiveness by providing a superior customer experience. The brand ensures customer satisfaction through reasonable prices, high-quality products, fast service, and clean restaurant environments. Visit www.burgerking.com.tw for more company information.
