SK-II Invites You To ‘SK-II SECRET KEY HOUSE’ To Celebrate World PITERA™ Month


Discover SK-II’s best-kept secrets and embark on a transformational journey towards Crystal Clear Skin* with SK-II’s biggest, never-seen-before exhibition of PITERA™

TOKYO, JAPAN – Media OutReach – 20 July 2023 – This World PITERA™ Month, global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition “SK-II SECRET KEY HOUSE” to unlock its best-kept secrets behind PITERA™, the Secret Key to Crystal Clear Skin*.

Iconic and exclusive to SK-II, PITERA™ is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA™ harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERA™ resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply into your skin delivering all goodness.