AIA Alta Wellness Haven Powered by Humansa is Officially Open


The first one-stop wellness space integrating Chinese and Western health concepts targets high-net-worth clients

HONG KONG SAR – Media OutReach – 28 September 2023 – Humansa, a premium healthcare brand of New World Group, and AIA, a leader in the insurance industry, today announced the official opening of AIA Alta Wellness Haven powered by Humansa will be on 29th Sept, 2023, marking the first one-stop integrated wellness space that blends the concepts of Chinese and Western health within the industry. AIA and Humansa, as industry leaders in insurance and integrated healthcare, are joining forces in a collaborative effort to address the health needs of AIA’s high-net-worth customers. The collaboration is aimed at addressing the health needs of AIA’s high net-worth customers, providing three major personalized solutions: mental, physical and nutritional and bespoke wellness solutions, as well as taking an innovative step in promoting preventive health management.

The multi-functional room of AIA Alta Wellness Haven provides customers with a comfortable space for activities such as meditation, yoga, Pilates, and more.

“We recognize that our high net-worth clients have a strong demand for one-stop wealth and health management services and want to achieve health and wealth ‘balanced life’,” said Ms Alice Liang, Chief Proposition Officer of AIA Hong Kong & Macau. “We have placed wellness within the core of our strategy for the HNWI segment and launched a key exclusive program AIA Alta Wellness Haven to complete our HNWI strategy, taking concrete actions to embrace health as a lifestyle. We aim to build an ecosystem of quality services integrating wellness, being the life partner in clients’ life stage, wealth and medical health, and realize AIA’s concept of a healthy, fulfilling lifestyle.”

Chinese and Western multi-specialty team tackles suboptimal health with tailor-made mental, physical and nutritional programs

Aiming at high-net-worth clients, who often suffer from suboptimal health status, a state between health and illness, due to stress and fatigue, AIA Alta Wellness Haven has set up a multidisciplinary team consisting of scientific-based Chinese and Western medical practitioners, nutritionists, physiotherapists, etc., which after in-depth understanding of the needs and conditions of the clients, will use the concepts of Chinese wellness in tandem with Western medical science to develop customized plans for mental, physical and nutritional wellbeing. A team of experts from various fields form a WellnessExpert team who will follow up the entire wellness treatment process.