Saudi Tourism Authority reinforcing its presence in Malaysia with its recent inaugural in-person trade roadshow, engaging with key partners across the country
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 6 March 2024 – Saudi Tourism Authority (STA) unveiled a series of initiatives during its trade roadshow held at the Westin Kuala Lumpur on the 4th of March with 18 Saudi stakeholders including DMCs, hotels, transportation partners and travel agents. This strategic move aims to unlock the leisure segment, reinforce Saudi’s commitment to Malaysian travellers and open Saudi’s doors to the world.





