FCCPC Wins Multiple Awards At Pitchers In Recognition Of Tobacco Use Campaign

FCCPC Wins Multiple Awards At Pitchers In Recognition Of Tobacco Use Campaign
FCCPC Wins Multiple Awards At Pitchers In Recognition Of Tobacco Use Campaign

The cooperative campaign between the Federal Competition and Consumer Protection Commission (FCCPC) and X3M Ideas Limited has won multiple accolades at the most recent Pitchers accolades.

Continuing, the “Don’t Burn Their Future” campaign was a part of the commission’s endeavour to guarantee a healthier future for young people in Nigeria and to counteract the rising tobacco product consumption among them.

The online national stories showed the campaign received two GOLDs for its use of insights, strategy, and media (channel). It received four SILVERs for its Integrated Campaigns, Non-Profit Organisations, Utilisation of Integrated Media, Outdoor Ambient and Installations, and Integrated Campaigns. Additionally, it received two Bronzes for Outdoor Billboards and Posters and Use of Music.

The regulatory body stated that the nation could no longer stand the disastrous effects of tobacco use on young people, who are unquestionably the most productive segment of the population, and, consequently, the extensive negative effects of the tobacco industry on social progress, economic expansion, and national productivity.

Despite the dedication to signing and ratifying international initiatives and passing comprehensive national legislation, the tobacco epidemic has grown to be a significant contributor to preventable health issues, affecting both urban and rural communities as well as the economically productive population, according to Adamu Abdullahi, Acting Executive Vice Chairman/Chief Executive Officer of the FCCPC, who spoke at the launch.

He added, “As gathered, “The “Don’t Burn Their Future” campaign is aimed at informing youths about the risks associated with youth tobacco use and, in the same vein, highlighting the need for preventive measures to discourage early initiation into smoking.

“The initiative will engage various segments of society, including tobacco smokers, non-smoking adults, families, and retailers. By enlisting retailers as agents of change and strictly verifying the age of those seeking tobacco products, the campaign aims to create a tobacco-free environment and fulfil Nigeria’s obligations under international agreements.”