Infinix Records Annual Growth, Tops Global Market Chart In Q1 2024

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Infinix Records Annual Growth, Tops Global Market Chart In Q1 2024
Infinix Records Annual Growth, Tops Global Market Chart In Q1 2024

Infinix, a hip tech company catering to millennials, saw remarkable growth in the first quarter of 2024. IDC’s Worldwide Quarterly Mobile Phone Tracker indicates that, out of all the major smartphone brands globally, Infinix has the greatest year-over-year rise in global market share. In the first quarter of 2024, Infinix’s market share grew by 3.7% year over year, and the company’s global smartphone shipments soared by an astounding 150.6% year over year, marking four quarters of rapid and consistent growth.

“We are absolutely thrilled with our exceptional performance in the first quarter of 2024,” said Tony Zhao, General Manager at Infinix. “Our entire dedicated team has worked tirelessly to bring young, tech-savvy consumers around the world the very best products at attainable price points.

The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in areas of charging capabilities and gaming performance. This has helped Infinix earn widespread positive acclaim and cement our position as a leading innovator in the global smartphone market.”

Transsion Holdings, the parent company of Infinix, has also profited from the brand’s success and is currently ranked fourth in the world in terms of smartphone shipments, with an approximate 10% market share. Key markets including Africa and Southeast Asia have witnessed Infinix’s outstanding achievement; the brand has taken the top 5 spots in smartphone market share in more than 20 countries worldwide and has shown remarkable year-over-year growth rates. This outstanding accomplishment demonstrates Infinix’s steadfast dedication to opening up cutting-edge technology to a larger worldwide audience.

Strong Regional Performance

The remarkable performance of Infinix has been particularly noticeable in important markets like Southeast Asia and Africa. The brand has achieved remarkable year-over-year growth rates and has taken the top 5 spots in more than 20 countries globally. Among all smartphone brands, Infinix ranked second in Nigeria, a significant market in Sub-Saharan Africa, with an impressive 23.9% market share in the first quarter of 2024. The brand’s aggressive involvement in creative marketing, celebrity endorsements, and cross-industry partnerships, which invigorate and intensify competition in the smartphone market, are the driving forces behind its success.

Leading the Market with Q1 2024 Triumphs

Infinix secured a position in the 2023 edition of the Google and Kantar Top 50 Chinese Global Brand Builders Report. Furthermore, Fast Company placed Infinix as the only smartphone brand on their esteemed list of the World’s Most Innovative Companies of 2024—a list that included only companies in the Asia-Pacific region.

Infinix’s strong performance in terms of worldwide market share can be attributed to its new products and creative marketing, which demonstrate the company’s congruence with the desires of the younger demographic. With the release of the Infinix NOTE 40 Series and the GT 20 Pro in the first half of 2024, Infinix attracted a lot of interest from young people and gamers around the globe.

One of these products, the All-Round FastCharge 2.0, was released with the intention of meeting customer requests for charging capabilities. Several noteworthy attributes encompass Wireless MagCharge, 100W Multi-Speed FastCharge, and the Cheetah X1 chip’s ability to support several charging modes. As the first smartphone in its price range with a dedicated gaming display chip, the Infinix GT 20 Pro aims to provide customers with an immersive gaming experience.

Looking Forward

The outstanding results Infinix achieved in the first quarter of 2024 are a testament to its dedication to providing cutting-edge and reasonably priced devices, utilising a multipronged marketing strategy, and advancing technological developments. The brand’s outstanding performance and reputation around the world are a result of its varied and youth-focused marketing techniques. Infinix wants to provide people better products and services going forward. It will also be establishing new standards and aiming for even more success in the upcoming quarters.