Isiagu Café Liqueur, a new spirits brand, was recently introduced by Emperor Beverages Limited management at a ceremony on Friday in Onitsha, the commercial centre of Anambra State.
Nnenna Uche-Onyenacho, the company’s senior brand manager, revealed the drink during the occasion and said it was created using extensive research done among their target market in the South-East.
She mentioned that the new product, which is adapted to the expectations and taste preferences of the locals, was created using the research’s findings.
“This drink resonates with the dignity, unity, and love shared by Igbos; hence the tagline of ‘nmanya nwafor’, which aptly describes all those attributes,” she added.
Similarly, Gbemileke Lawal, the company’s marketing manager, said that the new drink is meant to be indulgent and delivers a distinct flavour and experience.
The company’s principal distributor, Sunny Nwankwo and Sons Limited’s managing director, applauded the launch of the new beverage.
The entrepreneur continued, saying that he and the other distributors will establish the beverage as “a household name in Igboland.”
