The three major IPs featured in the “Yuewen IP in Paris” initiative exemplify Yuewen’s overarching global development strategy. The first season of the Joy of Life series has been broadcast in 27 countries and regions across five continents. Its second season stands as the most-watched Chinese mainland TV series on Disney+’s streaming platform and is currently being translated into 12 languages to broaden its international reach. The King’s Avatar novel is accessible in 13 languages, with the English edition amassing over 130 million electronic reads alone. It has further been adapted into audiobooks, comics, and animations tailored for global audiences. Lord of Mysteries, blending Eastern culture with global elements, emerged as Yuewen’s most widely read Chinese online literature abroad in 2023, earning accolades from global media as “a work embraced by all cultures.”
As Yuewen’s global footprint expands, the impact of its IPs continues to surge. Recently, the Singapore Tourism Board inked a strategic partnership with Yuewen, leveraging Singapore’s role as a regional and global hub. Enlisting local tourism, venue, and service resources, the Tourism Board will present popular Chinese IPs in diverse formats to support Yuewen’s international growth. Last month, the Swiss National Tourism Board unveiled the “The King’s Avatar: 25th Anniversary in Zurich” project in conjunction with Yuewen. This extended cultural tourism marketing campaign spanning a year will spotlight Ye Xiu, the protagonist of The King’s Avatar, as the “Swiss Tourism Pathfinder” for 2025.
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