Today, Vertiv, a global supplier of vital digital infrastructure and continuity solutions, and Redington, the top technology aggregator and innovation powerhouse in emerging countries, established a strategic distribution relationship.
The purpose of this partnership is to enable Vertiv’s channel partners in Africa to take advantage of the technology’s transformative potential and grow its reseller network.
Through this partnership, Vertiv’s industry-leading[1] power and cooling technology, resources, and more than 50 years of experience in critical infrastructure services are combined with Redington’s established presence and expertise in emerging markets, particularly in data centre transformation and artificial intelligence (AI).
With this potent combination, Vertiv will have more chances to expand its market share in the regional channel sector. The distributor’s extensive presence throughout Africa, along with its robust internal services staff, will offer local channel partners and end users of Vertiv further value.
The cooperation includes all of Vertiv’s IT channel product stack and Integrated Solutions offering for Africa. Redington can now provide its wide network of channel partners and end users with the full range of Vertiv’s state-of-the-art solutions, thanks to this all-inclusive offering.
Vertiv’s Managing Director for Africa, Wojtek Piorko said: “As Vertiv continues to expand its footprint across Africa, this strategic partnership with Redington marks a significant milestone in our journey.”
Adding that: “Africa is a critical region for Vertiv as a business, and we look forward to supporting local customers in meeting their efficiency, scalability and sustainability goals into the future, together with Redington.”
Dharshana Kosgalage, Redington Middle East and Africa’s Executive Vice President of the Technology Solutions Group stated: “At Redington, we’re constantly seeking strategic partnerships that fuel innovation and drive growth across Africa.”
He added: “Our collaboration with Vertiv exemplifies this commitment. Vertiv’s industry-leading technology perfectly complements our extensive reach, creating a powerful value proposition for businesses across the continent. We’re confident this alliance will catalyse Africa’s digital revolution.”
The Telecom and IT news holds that to enable its channel network to efficiently deliver Vertiv’s portfolio, the distributor will host specialised training and partner empowerment sessions.
In addition, the distributor will carefully manage inventory to meet market demands on time and collaborate with partners to design solutions that meet customers’ specific requirements.
