Good Mama, a detergent company, gave away over N10 million in prizes to consumers during its “Naija Queen Open Market Fashion Show” in several Nigerian markets.
The goal of the Good Mama fashion show, according to its organisers, is to highlight the brand’s dedication to both style and cleanliness. The festival took place in marketplaces all over Nigeria from July 8–19, 2024.
These markets included the Igando, Oke-Arin, Sabo Ikorodu, Tradefair, Mushin, and Ikotun markets in Lagos State; the Baboko market in Kwara State; the Bodija and Agebeni markets in Oyo State; and the Sagamu market in Ogun State.
Ramat Haruna, the manager of the Good Mama brand, stated in a statement that the company wanted to inspire and value its core clientele, which included women in particular.
Haruna celebrated the strong female clients it served for striking a balance between their personal goals and their familial obligations.
According to her: “We believe that strength comes from within every Nigerian woman. The Naija Queen Open Market Fashion Show allows us to celebrate these women, creating a fun and engaging atmosphere, introducing our enhanced product, and rewarding loyalty while recruiting new customers.
“We want to show that with Good Mama, you can have powerful cleaning at an affordable price, without compromising on quality or your dreams,” she added.
The fashion event was presented by influencer Folagade Banks, and participants fought for titles such as slay mother and slay queen, best dressed, and best head-tie style.
The firm unveiled its enhanced product, which it said featured a long-lasting scent, soft hand care, active foaming power, and superior colour protection, during the market fashion show tour. This was one of the show’s highlights.
