One of the top detergent brands in Nigeria, Good Mama, is produced by Eko Supreme Resources Nigeria Limited. Recently, the first-ever “Naija Queen Open Market Fashion Show” was held in various Nigerian marketplaces.
Additionally, the business gave away prizes totalling more than 10 million Naira to its clients.
The brand’s dedication to style and cleanliness was on display during the market action, which spanned from Monday, July 8 through July 19, 2024. Important markets in Nigeria are the following: Baboko Market (Ilorin), Bodija and Agebeni Market (Ibadan), Sagamu Market (Ogun), Igando, Oke-Arin, Sabo Ikorodu, Tradefair, Mushin, and Ikotun Markets (Lagos).
The fashion event, which was hosted by well-known influencer Folagade Banks, turned common marketplaces into glamorous and imaginative runways. The coveted titles of Slay Mama and Slay Queen, as well as Best Head-tie Style, were among the many categories in which contestants competed.
The occasion celebrated Nigerian fashion while showcasing the enhanced formula of Good Mama, which offers excellent colour protection, gentle hand care, long-lasting fragrance, and active foaming power.
According to Good Mama’s Brand Manager, Ramat Haruna: “This tour is our way of appreciating and inspiring our core customers – courageous women who balance their aspirations with family responsibilities. We believe that strength comes from within every Nigerian woman. The Naija Queen Open Market Fashion Show allows us to celebrate these women, creating a fun and engaging atmosphere, introducing our enhanced product, and rewarding loyalty while recruiting new customers. We want to show that with Good Mama, you can have powerful cleaning at an affordable price, without compromising on quality or your dreams.”
Continuing, the marriage of style and utility thrilled both participants and onlookers. A winner pointed out: “This event has shown how Good Mama makes laundry easier and more enjoyable. It’s not just about cleaning; it’s about taking care of your clothes easily.”
By the time the trip came to an end, it was evident that Good Mama had proven its expertise in areas other than laundry care, demonstrating its commitment to serving Nigerian customers. By combining price, quality, and now a hint of elegance, Good Mama has become the industry standard for detergents. The brand has effectively positioned itself as more than just a cleaning product; it is now a lifestyle option that appeals to both astute and fashion-conscious Nigerian consumers.
The campaign’s success, according to Brandspur local brand news, opens a new chapter for Good Mama and highlights the brand’s status as a reliable household name that recognises and honours the dynamic spirit of Nigerian communities.
In 2009, Good Mama was introduced in Nigeria. It has become one of Nigeria’s top detergent brands throughout the years after winning the trust of the populace. It was introduced in Nigeria to offer a cost-effective powder detergent.
