Following the social media giant’s announcement of planned worldwide layoffs in June 2024, several staff members on the TikTok African team were let go.
According to a person with knowledge of the situation, the ByteDance-owned company eliminated a few positions from the African team in March before informing staff members about the impending layoffs in May.
According to the same source, June’s layoffs affected workers in the marketing, trust, and safety teams in addition to content operations. They also stated that additional layoffs are anticipated in the third quarter of 2024.
Continuing, over half of the African teams based in South Africa and Nigeria were impacted, according to two people who worked on both teams, though the precise number of job losses was unknown. Someone reported there were at least 100 members on the African team.
Information accessed by the BrandSpur digital news platform reveals that TikTok declined to comment on this report or any of its details.
Also read: https://brandspurng.com/2024/08/12/globacom-launches-my-g-data-bundles-for-all-glo-customers/
One individual familiar with the company disagreed with the framing that numerous newspapers used to link the layoffs to the company’s regulatory issues in the US, when President Joe Biden signed a measure requiring China-based ByteDance to sell TikTok within nine months or face prohibition across the US.
An executive who wished to remain anonymous since they lacked the authority to talk on the subject, said: “The changes are not a reaction to anything,”
Adding that: “It is a function of assessing the business on an ongoing basis and making necessary changes.”
The Information accessed by BrandSpur digital news platform, claims that this is TikTok’s biggest layoff to date. According to the same newspaper, smaller team reorganisations are usually preferred. Not just TikTok is undergoing these radical adjustments. Despite their insistence that they will keep investing in Africa, Meta and Microsoft have also trimmed the size of their African staff.
