On September 27 and 28, 2024, Lagos will host the Location Marketing Conference and Awards, which is expected to be a historic occasion for Nigeria’s out-of-home advertising and entertainment sectors. The goal of this event is to boost industry growth, innovation, and cooperation while highlighting the revolutionary potential of out-of-home (OOH) advertising.
The LOMA Conference provides a special forum for executives and experts in the creative, OOH, entertainment, and brands industries to come together and discuss the unrealised potential of OOH advertising as the Nigerian entertainment sector grows.
“Unlocking the Power of OOH Advertising in Building and Growing Nigeria’s Entertainment Industry” is the theme. The conference will cover the important issues and possibilities that the industry is now confronting, BrandSpur national news stories report.
There will be key takeaways on how strategic OOH advertising can revolutionise the entertainment industry by increasing audience engagement, visibility, and market expansion. Attendees will obtain insightful knowledge on how OOH may be incorporated into more comprehensive marketing plans, giving them a competitive advantage in a sector that is changing quickly.
Yinka Adebayo, Group Executive Director, OMG WeCa, will give the keynote presentation. In the course entitled “Investigating the Effect of Outdoor Advertising on the Evolution and Expansion of Entertainment and Media Sector In Nigeria,” His observations will set the tone for a seminar that emphasises creative solutions and doable tactics.
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Through presentations and panel discussions, Adebayo and other experts from the media and entertainment sectors—including Remi Du Preez of Polygon, South Africa, and Tshepo Matsepe, Co-Chairman of Kena Outdoor, South Africa—as well as Abisoye Oruye, Media Manager, Subsaharan Africa, FC WAMCO, Elohor Olumide Awe, Portfolio Manager, Non-Alcoholics, Nigeria Breweries, Amobi Ezeaku, CEO, Rangers International FC Enugu, Godwin Enarkhena, Broadcast Journalist / Sports Administrator, Igwe Okeke, MD Carat- Nigeria, can build brand presence.
The Awards: Celebrating Excellence and Innovation.
The LOMA Awards are set for September 28, 2024, in the evening. They are intended to honour and celebrate the exceptional individuals and groups who have significantly impacted Nigeria’s OOH sector. These awards are intended to honour OOH experts and firms that have produced outstanding work between June 2023 and May 2024, as well as those who have successfully used OOH advertising to generate memorable campaigns.
The LOMA Conference and Awards are a movement rather than merely an occasion. The goal of LOMA is to ignite a new phase of creativity and cooperation in the business by uniting the most brilliant brains and powerful voices.
For individuals who are serious about the future of entertainment in Nigeria, this conference is a must-attend. The insights and connections formed throughout the proceedings will be useful for those trying to stay ahead in a competitive market.
About LOMA Conference and Awards
Every year, the LOMA Conference and Awards are held to expand the significance of out-of-home advertising in Nigeria. LOMA seeks to promote innovation and progress in the sector by encouraging discussion, exchanging knowledge, and acknowledging accomplishments.
