The Out of Home Advertising Conference and Exposition (OOHACE) 2024 and the Location Marketing Awards (LOMA), which are scheduled to take place on September 27 and 28, 2024, at the Marcelina’s Place, GRA, Ikeja Lagos, and Marriott Hotels, GRA, Ikeja Lagos, respectively, are expected to bring together Out-of-Home advertising practitioners, advertising professionals, and other stakeholders.
Professionals in the marketing and advertising professions are expected to attend a major conference during the second edition, which has as its theme “Unlocking the Power of OOH Advertising in Building Nigeria’s Entertainment Industry.”
BrandSpur Nigeria news today reports that the person who organised both events, Kingsley Onwukaeme, offered his opinions on how LOMA and OOHACE might affect the industry. He disclosed: “As the convener of both the Location Marketing Awards (LOMA) and the Out of Home Advertising Conference and Exposition (OOHACE), I have witnessed firsthand how these events are transforming the face of the OOH industry in Nigeria. Last year’s event was a resounding success, bringing together the brightest minds in the industry and setting a new benchmark for excellence in location-based marketing and out-of-home advertising.
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“LOMA and OOHACE have created an invaluable platform for professionals to share insights, explore innovative solutions, and celebrate outstanding achievements. The response from the industry has been overwhelmingly positive, with participants lauding the quality of the content, the networking opportunities, and the overall organization of the event,” he added.
Continuing, he had this to say: “Last year’s edition saw a significant increase in participation from both local and international stakeholders, reflecting the growing recognition of Nigeria as a key player in the global OOH industry. The awards ceremony was a highlight, with numerous groundbreaking campaigns being honored for their creativity and impact. The feedback we received underscored the importance of such events in fostering a culture of excellence and innovation.”
Remarkably, the LOMA awards celebrate exceptional accomplishments in out-of-home (OOH) advertising and location-based marketing. Leaders in the field, trailblazers, and visionaries will come together for this year’s celebration to honour innovation, quality, and the effective application of location-based marketing techniques and tools.
