With over six major wins at the recently concluded African Cristal Awards, advertising giant X3M Ideas has solidified its status as a pioneer in African advertising once again. In its ninth year, the African Cristal Awards honour the ingenuity and inventiveness propelling Africa’s media and communication industries.
Since its establishment, the Awards have been committed to recognising the top media and communication talents in Africa.
More than 527 entries from 22 African nations were received for this year’s edition, and 70 campaigns were eventually honoured for their exceptional strategic innovation and creative brilliance. The panel, which included prominent Nigerian creatives Lanre Adisa of Noah’s Ark and Esosa Osagiede of Insight Publicis, was led by Nimo Awil, a well-recognized creative leader at D&AD and Cannes Lions.
The jury was made up of more than 20 jurors from 18 African countries. Their job was to find and honour the most creative, inventive, and effective advertising campaigns that pushed the envelope. Once more, X3M Ideas stood out among the most acclaimed victors, BrandSpur news brand reports.
The agency maintained its winning record at the 2024 African Cristal prizes by taking home six prizes under the direction of its inspirational Group CEO, Steve Babaeko, who was recognised as the African Personality of the Year in 2023. The Nigerian agency, which won African Agency of the Year at the same event in 2023, achieved even another milestone with this.
