Livespot360, Nigeria’s top creative solutions company, has been voted the Creative Solutions Company of the Decade at the recently held EDGE Awards 2024. The company’s ground-breaking executions, incredibly creative solutions, and goal-driven projects completed over the previous ten years have earned it this award.
The EDGE Awards board stated that Livespot360 was recognised after a thorough evaluation of its exceptional performance on several projects. Livespot has celebrated ten years of success in the media, creative, and entertainment sectors.
At the awards event, which took place at the Balmoral by Sheraton in Ikeja, Lagos, notable visitors, including government officials, business veterans, and idols, graced the stage. Chief Wole Olanipekun, the former President of the Nigerian Bar Association and Senior Advocate of Nigeria, Madam Tolulope Medebem, the President of the Experiential Marketers Association of Nigeria (EXMAN), Sir Steve Omojafor, the former Chairman of Zenith Bank and current Chairman of STB-McCann, CEO of Verdant Zeal Group Tunji Olugboji, CEO of New Crystal and Managing Director of DLK Oil & Gas, and CEO of Kantar SA Ivan Moroke were among the distinguished leaders of sectoral groups, local and international watchdogs.
Darey Art Alade, Co-founder and Chief Creative Director, attributes the company’s success to perseverance, a common goal, and collaboration in overcoming obstacles.
During a television interview accessed by BrandSpur national news stories, Darey discussed the path that led Livespot360 to this significant achievement. He disclosed: “Creative solutions, to us, transcend producing visually stunning work or pushing boundaries for the sake of it. It’s about connecting deeply with people, understanding their needs, and using creativity as a tool to make a real impact. People often see the exciting projects and fascinating outcomes of our collaborations with clients and partners.
“But after 10 years in this business, it’s clear we’ve faced our fair share of tough times as well. What made the difference was the calmness that comes with experience and having an incredible team that can push boundaries with intention and meaning. Together, we ensure that every project we take on leaves a lasting impression on both our clients and their audiences,” he added.
Steadfast in its adherence to its fundamental principles, Livespot360’s all-encompassing, 360-degree methodology persistently combines artistic brilliance with practical efficiency.
These values, in the opinion of Livespot360’s Managing Director, Tiwa Medubi, have not only guided the business through ten incredible years of accomplishments but will also ensure its continuous success in the fiercely competitive market of today.
Livespot360 has been providing cutting-edge creative solutions and creating amazing experiences for international businesses for more than a decade.
The company, led by Deola and Darey Art Alade, has established a reputation for producing top-notch reality TV shows, purpose-driven campaigns, and creative experiential marketing. It is also a reliable collaborator for regionalisations of international formats. Initiatives like the Livespot X Festival, Entertainment Week Lagos, the 10th Africa Magic Viewers’ Choice Awards, and well-known premieres like Water and Garri and Black Panther: Wakanda Forever in Nigeria are just a few of the remarkable initiatives in their amazing portfolio.
Livespot360’s success in adapting foreign formats to local culture is evident in programs like NBC/Universal/Showmax’s The Real Housewives of Lagos, which caught the essence of Nigerian culture and lifestyle, truly resonating with audiences. Similarly, Livespot360’s ability to create content specifically for the Nigerian market was demonstrated with Last One Laughing Naija, Amazon’s first African original series that became a top trending video on Prime Video.
Together with the Livespot Foundation, every division of Livespot360 makes a distinct contribution to the overall development of the business.
The following significant occasions were called out by the EDGE Awards Board as securing Livespot360’s recognition:
- Entertainment:
Livespot X with Cardi B in Lagos and Ghana
Love Like a Movie with Kim Kardashian, Kelly Rowland, Ciara
Entertainment Week Lagos
Falz Experience 1 & 2
- Production:
The Real Housewives of Lagos
The Voice Nigeria (Season 3)
Stanbic IBTC Fuze Talent Hunt
YouTube- Party of all shorts
LOL Naija
Entertainment Week Lagos
- Digital marketing:
Rihanna’s Fenty Beauty Masterclass in Nigeria
Access Born in Africa Festical (BAFEST)
UNCODE
- Advertising:
NNPC Energy theme song
Cacovid campaign
Airtel Data is Life radio campaign
The Voice Nigeria TVC
Experiential
AMVCA 10
Unveiling of NNPC Limited
Netflix Blood Sisters
Rihanna’s Fenty Beauty launch in Nigeria
Heineken UEFA Champions League Trophy tour
Access/Diamond Bank Merger
Stanbic IBTC FUZE Festival
Heineken UCL Finals watch party
NBA Finals Watch Party
Black Panther Wakanda Forever press conference
