The ability of Digital Terrestrial Television (DTT) operators in the nation was required to be stronger when the federal government started the Digital Switch Over (DSO) initiative in 2006 to facilitate the intended countrywide spread.
The debut of the GOtv Nigeria brand by MultiChoice Nigeria, a prominent pay-TV firm, in 2011 marked the first significant capacity expansion that was required. With a large investment in state-of-the-art technology, GOtv was able to provide its programs using second-generation DVB-T2 technology right from the start.
Riding on the newest technology, GOtv quickly became the largest DTT service provider in the nation by providing homes in 46 cities across 25 states with excellent audio-visual quality for a unique television-watching experience. The lineup of channels that addressed the audience directly added to the overall richness of the experience. An audience can relate to the stories told on indigenous language channels like Africa Magic Showcase, Africa Magic Epic, Africa Magic Igbo, Yoruba, and Hausa.
The renown of It is difficult to separate Nigerian audio-visual content on the continent from the exposure that GOtv offers via the stations mentioned. Naturally, local content producers supply the channels; they are appreciative of GOtv Nigeria’s support, which helps them improve the quality of their work and provide additional job prospects for Nigerians. Additionally, as part of its plan to generate jobs, GOtv Nigeria developed several effective entrepreneurship and skill-transfer programs. These consist of canvassers’ and Sabiman’s schemes.
Continuing, through its Sabiman and Canvasser programs, GOtv has engaged over 8,000 adolescents since its introduction in 2016. With 9,000 canvassers and over 10,000 dealers, the program has reached 50,000 neighbourhoods. The Sabiman program was created to assist chosen candidates in resolving a range of technical problems that GOTv customers may be experiencing. Participants in the program receive training on the fundamentals of service activation, answering customer questions, and general problem-solving.
Additionally, the curriculum guarantees that participants will receive hands-on instruction on inquiry-handling techniques from seasoned facilitators. Successful candidates for the GOtv “Canvasser scheme” receive training in fundamental marketing techniques so they can increase subscriber access to GOtv offerings.
These foot soldiers are essential for providing clients with information and technical assistance for a brand that is expanding its digital broadcasting presence in rural areas.
A beneficiary named Beauty Nwaka thinks the Sabiman initiative has been worthwhile. She said: “My job as an agent is an outdoor-to-outdoor marketing strategy that enables us to meet our customers and find solutions to their recharging problems, and reconnection issues.
“I have been on the project for some years now and I can tell you it has been very good working as a Sabiman. GOtv always pays the agreed percentage when due. Sometimes, they challenge us with targets and promise to give us more money if we meet our targets and when we do, they never default on their promise,” she added.
Continuing, an Onitsha-based Sabiman, Aghadiuno Chiamaka Benedicta, spoke about the startup kit, saying: “GOtv gave us many start-up items including a POS machine loaded with a refundable fee of 20,000 to start my business, which went a long way for me. I was also given branded items like t-shirts and other items to let people know that we work for GOtv.”
Numerous young Nigerians have become microbusiness entrepreneurs thanks to the Sabiman and Canvasser program. As GOtv marks its 13th anniversary, its socioeconomic benefits are evident, and it promises to continue having an even bigger influence in the future, BrandSpur news brand reports.
