In response to consumer demand for environmentally friendly packaging options, Mars Chocolate Drinks and Treats (MCD&T) has expanded its line of flavourful milk drinks by introducing Milky Way Milk in a 250ml can.
This debut comes after the UK successfully introduced Mars and Galaxy milk drinks in cans the previous year. With the category growing by 11.9% annually, the flavor-infused milk market is booming and offers merchants a lot of chances. MCD&T’s flavoured milk line, which brings in £18.5 million a year, is one of the market leaders in the UK.
In the market for flavouring milk, recent trends show a noticeable shift towards more environmentally friendly packaging. While sales of plastic bottles have dropped by 11% over the same period, sales of canned milk have increased by more than 5 million units, representing a 13% gain. Consumer choices for eco-friendly packaging options are generally in line with this trend.
Milky Way Milk is currently sold in cases of 12 x 250ml in convenience stores in Iceland and Morrisons, among other retailers. It has a suggested retail price of £1.25 per can and may be kept at room temperature. However, it tastes best when served cold, BrandSpur news brand reports.
According to MCD&T’s General Manager, Michelle Frost: “The can format allows us to offer a more sustainable choice that’s easier for consumers to recycle. In addition to its sustainable properties, the range of cans are also suitable for vegetarians, have no added sugar, and are non-HFSS.”
