In collaboration with DoubleVerify, the industry-leading platform for digital media measurement, LinkedIn has announced a significant extension of its media quality testing capabilities.
Through this partnership, marketers can now guarantee that their video ads are viewed and protected from invalid traffic (IVT) by utilizing independent measurement services for LinkedIn’s premium video inventory.
According to a report by Exchangewire, which was accessed by the BrandSpur digital news platform, this news expands on LinkedIn and DoubleVerify’s earlier partnership, which saw the introduction of DV Authentic Brand Suitability and DV Custom Contextual solutions in November 2022.
Continuing, it clarified that the ongoing collaboration demonstrates LinkedIn’s dedication to providing its customers with secure and efficient advertising experiences, which will eventually increase trust in the platform’s video advertising capabilities.
The importance of this collaboration was emphasized by DoubleVerify CEO Mark Zagorski, who said that combining measurement tools with LinkedIn’s premium video library demonstrates their dedication to media quality on all platforms and validates LinkedIn’s exacting performance standards, which are a perfect fit for creative thinking. This provides strong analytics and reporting capabilities, it said. With the help of these tools, marketers will be able to efficiently track and improve their video ad campaigns, guaranteeing that the correct people see them in a safe setting.
LinkedIn’s VP of Product, Abhishek Shrivastava, was thrilled about the partnership and had this to say: “Our partnership with DoubleVerify empowers our customers to confidently engage buyers through video. With DV’s viewability metrics, advertisers can gain valuable insights to optimize their B2B campaigns and enhance performance on a trusted platform.”
