During the grand finale of the Olokun World Festival in Badagry, Iba Gani Adams, the Aare Ona Kakanfo of Yorubaland, endorsed the redesigned Seaman’s Schnapps, Nigeria’s prayer drink brand, for its unwavering dedication to quality, cultural preservation, and legacy.
Traditional leaders, chief priests, and elders throughout Nigeria were advised by the Aare Ona Kakanfo to keep using Seaman’s Schnapps as the ancestors’ preferred beverage for prayers. He stressed the value of authenticity in traditional customs and rituals while speaking to him during the brand’s management visit to the festival. He urged those who uphold tradition to accept Seaman’s Schnapps as the most dependable and unique schnapps for potent prayers.
Continuing, he has this to say: “Seaman’s Schnapps has always been an integral part of our sacred traditions. I encourage all traditional rulers, chief priests, and elders across Yorubaland and Nigeria to keep using it for libations and prayers during ceremonies and personal spiritual rites to our ancestors. With its new look, Seaman’s Schnapps continues to reflect our cultural identity, and I pray for the brand’s continued success and market expansion.”
Grand Oak Limited’s Marketing Manager, Mr. Gbemileke Lawal, thanked Aare Gani Adams for the endorsement and reiterated the company’s dedication to forging closer ties with established organizations.
Furthering, he went on to say: “Seaman’s Schnapps holds a special place in the hearts of Nigerians, especially within our cultural and religious communities. The endorsement by the Aare Ona Kakanfo underscores the importance of preserving our heritage while evolving with the times. Seaman’s Schnapps will continue to work closely with the Generalissimo and our respected traditional leaders.”
Mrs. Nnenna Uche-Onyenacho, Senior Brand Manager, further underlined the importance of the visit and the brand’s dedication to striking a balance between innovation and heritage, stating: “This new look reflects both continuity and progress, ensuring that Seaman’s Schnapps stays relevant to our customers. We are honoured to have the endorsement of such a revered cultural leader as Aare Gani Adams.”
Aare Gani Adams’ endorsement of Seaman’s Schnapps, which has been on sale for over 60 years, strengthens the brand’s standing as the go-to option for prayers, festivals, and special occasions as it continues its strategic visits to important traditional rulers around Nigeria. With its new look, Seaman’s Schnapps embraces innovation while upholding tradition.
