According to this year’s collated data (2024), Nigeria ranks fifth globally in terms of average daily online time, making its citizens one of the world’s most active social media users.
Nigerians use social media for an average of three hours and twenty-three minutes every day, according to data from Cable.co.uk and We Are Social in 2024 available to BrandSpur digital news platform that World of Statistics published on X on Sunday.
At three hours and forty-three minutes a day, Kenya tops the list of countries where people spend the most time on social media. With 3 hours and 37 minutes, South Africa comes in second, followed by Brazil (3 hours and 34 minutes) and the Philippines (3 hours and 33 minutes).
Nigeria lags somewhat behind these nations in terms of social media participation, with an average of 3 hours and 23 minutes.
Other nations that use social media extensively are Colombia (3:22), Indonesia (3:11), and Chile (3:11). With daily averages of three hours and ten minutes and three hours and eight minutes, respectively, Saudi Arabia and Argentina complete the top ten.
Comparatively, social media involvement is lower in some nations, like Mexico with 3 hours and 4 minutes, Malaysia (2 hours and 48 minutes), Ghana (2 hours and 43 minutes), Egypt (2 hours and 41 minutes), and Thailand (2 hours and 30 minutes).
Continuing, Bulgaria with 2 hours and 26 minutes, and Vietnam with 2 hours and 23 minutes, despite having fewer hours, surpasses Portugal (2:23), Romania (2:20), and Italy (2:17) that are lower on the list among European countries, suggesting that social media usage differs greatly by area.
