From ‘all-inclusive’ destination to ‘ultra-luxury’ island
Unlike the image of Phu Quoc in the early 2010s, when experiences were limited to swimming and enjoying seafood, Pearl Island has undergone a rapid transformation to take the lead and cater to all the new resort tourism trends. With the ‘all-inclusive’ concept, Phu Quoc is poised to attract high-spending and long-staying visitors.
The arrival of the Rixos brand is predicted to help the island open new flight routes, particularly from Gulf countries and Turkey, the brand’s birthplace and also the key markets home to world-class airlines and bustling international hubs like Dubai and Qatar.
Moreover, the ‘all-inclusive’ concept is expected to extend visitors’ stays on the island by offering a variety of attractions and activities to explore. This approach simplifies the booking process, as everything is included in a package. This convenience appeals particularly to business visitors with tight schedules who find it challenging to plan detailed itineraries.
Sun Group has also recently introduced some of the world’s most prestigious hospitality brands to Phu Quoc, including JW Marriott Phu Quoc Emerald Bay, La Festa Phu Quoc – Curio Collection by Hilton, The Luxury Collection and Ritz Carlton Reserve. On December 10, Sun Group hosted the breaking ground on the Aspira Tower in Hon Thom island with a total investment of US$512 million (VND13 trillion). It is expected to become ‘the world’s second sail tower in Southeast Asia.’ – a tourist “magnet” like the Burj al-Arab did for Dubai.
“Brands like Rixos and Crystal Bay, along with other international corporations arriving in the future, will redefine Phu Quoc’s image and strengthen its marketing appeal. I believe that within the next five years, the island will become a premier destination, gaining widespread fame and attracting numerous tourists,” Mehmet Kin, Vice President of Crystal Bay Group, said.
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