Birthdays top the occasion for both gift-giving and gift-receiving while natural diamond jewellery remains the most wanted gifts.
HONG KONG – Media OutReach Newswire – 21 January 2025 – For most of us, a new year brings fresh opportunities, yearly goals, and professional and personal aspirations. Stepping into 2025, a recent survey by NielsenIQ (NIQ) reveals consumers in the city are eager to pamper themselves and their loved ones with meaningful gifts in the year ahead. Over 90% of respondents intend to purchase a gift while 80% indicate they will purchase natural diamond jewellery. The findings show that birthdays are the top occasions to receive gifts and give gifts. In terms of the choice of gifts, 77% of respondents (out of 87% who expect to receive any gifts) wish to receive natural diamond jewellery as a gift.
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo-American plc group. For further information, visit www.debeersgroup.com.
