Nigeria’s top market facilitator for financial inclusion, Enhancing Financial Inclusion and Advancement (EFInA), recently held a historic stakeholder event in Lagos where it unveiled its updated brand identity, new five-year corporate strategy, and new Chief Executive Officer (CEO), Foyinsola Akinjayeju.
The event accessed by BrandSpur national news brand, which had its theme “Beyond Financial Inclusion: A New Chapter Unfolds for EFInA,” brought together important players from the corporate, development, government, and financial sectors.
Dr. Tokunbo Agnes Martins, the EFInA Board Chair, gave an energising and pertinent welcome address to kick off the event. This was followed by captivating multimedia presentations, goodwill messages, and thought-provoking statements from government and international leaders, all of which served to further EFInA’s mission of promoting sustainable growth and economic empowerment for all Nigerians.
The new CEO of EFInA, Foyinsola Akinjayeju, spoke at the event and said: “EFInA is evolving to ensure that financial advancement goes beyond inclusion—our work is about creating real, measurable impact in the lives of the excluded and underserved, ensuring that financial services become a foundation for resilience, opportunity, and progress for every individual.”
Utilising its targeted platforms—Access to Financial Services (A2F) Surveys, Gender Centre of Excellence (GCE), and Inclusion for All (I4ALL)—EFInA’s new brand identity reveal was a symbolic moment of transformation. The updated visual identity and integrated brand architecture reflected EFInA’s position as a dynamic leader, combining advocacy, research, systems strengthening, and innovation to deliver impactful financial solutions for real people.
Additionally, EFInA Board Director Mrs. Saude Amina Atoyebi hosted a fireside talk with HH. Khalifa Muhammad Sanusi II CON as part of the immersive event. To promote equitable economic growth, the insightful discussion with the Emir reaffirmed the necessity of creative collaborations.
Additional EFInA board directors were also in attendance, including Professor Janice Olawoye, Mr. Kola Aina, and Mr. Olu Akanmu, who formally concluded the event by calling for greater cooperation.
Deputy Director of Inclusive Financial Systems, Country Engagements at the Gates Foundation Jason Lamb offered comments on the catalytic role that EFInA must continue to play as well as insights on the vital role that financial inclusion plays in Nigeria’s economic development.
Mr Musa Itopa-Jimoh, Director of Payment Systems Management, on behalf of Mr Philip Ikeazor, Deputy Governor, Financial Systems Stability at the Central Bank of Nigeria, emphasised the critical role that financial inclusion plays in the advancement of the country, saying: “Beyond data and funding, EFInA has facilitated market development and championed the conversations that have shaped financial inclusion policies. As we witness EFInA’s rebranding, we see a renewed commitment—not just to expanding access, but to ensuring that access translates into meaningful financial empowerment.”
The Federal Republic of Nigeria’s Vice President, Sen. Kashim Shettima, reaffirmed the country’s commitment to EFInA’s purpose through Dr. Nurudeen Zauro, Technical Advisor to the President of Financial Inclusion and Economic Empowerment. He said: “As we celebrate EFInA’s incredible work, we also recognise that it continues to evolve and adapt to Nigeria’s financial inclusion goals. This strategic realignment perfectly aligns with the current economic and financial reforms under this administration.”
Reaching marginalised and underprivileged communities—particularly women and rural populations—is the main goal of EFInA’s five-year strategy, which places an emphasis on stronger collaborations, creative solutions, and quantifiable results. EFInA is committed to empowering Nigerians by providing them with access to revolutionary financial tools and solutions, even as it looks to the future.
Continuing, the newly appointed CEO said: “Our refreshed brand identity and strategy are a call to action—to governments, private sector leaders, development partners, and communities—to work with EFInA in unlocking the future for all Nigerians. Together, we can build a resilient, inclusive, and thriving economy.”
To promote financial inclusion and economic empowerment throughout Nigeria, EFInA extends an invitation to stakeholders to work together. Through its dedication to national financial inclusion, EFInA (Enhancing Financial Inclusion & Advancement), which was founded in 2007, is at the forefront of Nigeria’s financial sector development.
Through research, advocacy, innovation, and systemic strengthening, the organisation promotes systemic change to increase access to financial services that improve the economic well-being of all Nigerians, with a special emphasis on underserved and unbanked groups.
