To increase awareness of the significance of giving sleep health first priority, Mouka, the market leader in Nigeria’s sleep business, has joined the World Sleep Society and thousands of other sleep health professionals and advocates worldwide.
In keeping with the 2025 theme, “Make Sleep A Priority,” the company has teamed up with the Nigeria Society of Physiotherapy (NSP) and the National Association of Orthopaedic and Manual Therapists (NAOMT) this year to raise awareness among Nigerians about the critical role that sleep plays in overall health.
Continuing, scientific research indicates that while inadequate sleep has detrimental effects on nearly every part of the body and mind, adequate sleep fosters resilience and wellness, according to the World Sleep Society. Sleep is a vital component of health, just as vital as diet and exercise.
Mr Femi Fapohunda, Managing Director of Mouka, discussed the theme and its connection to the company’s objective, saying: “We have been adding comfort to life since 1959, not only through our top-quality products but also by providing sleep education to our consumers. Our quest to safeguard their well-being is at the core of everything we do. This is why we commemorate World Sleep Day annually and invest in CSR programs, marketing campaigns and other initiatives to ensure that Nigerians imbibe the right sleep culture.”
The 2025 issue was also discussed by the presidents of the medical groups NSP and NAOMT, which have both solely approved Mouka as the company that offers top-notch, ergonomically sound products. Despite its significance, many people disregard sleep, giving work, social media, and other activities precedence over a restful night’s sleep, according to Dr. Felix Odusanya, PT National President of the Nigeria Society of Physiotherapy (NSP).
Sleep deprivation can have detrimental effects on one’s general health and well-being. It’s also important to remember that favourable, pleasant, and high-quality sleep surfaces and materials—like those produced by Mouka—are necessary for excellent sleep.
Submissions on the theme were made by Professor Ojoawo Adesola Ojo BMR PT, President of NAOMT and Professor of Musculoskeletal Physiotherapy and Anthropometry at OAU Ile-Ife, who said: “Making sleep a priority involves self-discipline. It can improve productivity and, ultimately, the quality of life. Good sleep is important for better memory and performance, healthy weight management, lowered risk of heart disease, emotional stability and stronger immunity.”
Also read: https://brandspurng.com/2025/03/14/softbank-buys-old-sharp-lcd-panel-facility-for-about-676-million/
BrandSpur Nigeria news reports that in collaboration with the Nigeria Society of Physiotherapy (NSP) and the National Association of Manual Therapists (NAOMT), Mouka held physical sensitisation sessions at a few organisations in honour of this year’s World Sleep Day. To reach a larger audience, educational content was also published in print and digital media.
Yemisi Obadina, Senior Brand and Innovation Manager at Mouka provided additional details about the organization’s World Sleep Day activities, stating: “As the market leader, we are aware that the onus lies on us to educate our consumers on the importance of quality sleep to the physical and mental wellbeing. Prioritising quality sleep can help prevent so many illnesses that are plaguing our country today, such as coronary artery disease, cardiovascular mortality, obesity, dementia, risk of stroke and even seizures. Our current marketing campaigns, “Good sleep better life” and “Sleep well, live well” also drive home the same message. Sleep is one of the 3 key pillars of a healthy life; the other two are good nutrition and exercise.”
Mouka is the market leader in the Middle East and Africa’s sleep business and a proud member of the Dolidol International group. The company’s cutting-edge product line includes the 5-star luxurious sleep experience offered by the Royal line of mattresses; the Bio Pillow, which uses cutting-edge biocrystal technology to relieve stress; and the Regal Plus Orthopaedic mattress, which has a pillow top for added comfort.
