Hausa, Igbo, and Yoruba are now official language options on a few Samsung Galaxy smartphones, marking a daring move by Samsung Electronics to improve diversity and user experience.
Samsung’s dedication to providing cutting-edge technology that understands its users’ language is reaffirmed by the feature, which is currently available on the Galaxy S25, A56, A36, and A26 devices. Its customers in Nigeria may now operate their smartphones in the language of their choice thanks to this revolutionary update, which not only makes technology more accessible but also preserves our cultural legacy.
Samsung held a press conference accessed by BrandSpur news brand with a cultural theme to commemorate the introduction, which included local food, traditional music, and a demonstration of the new language feature. Nigeria’s rich cultural diversity was celebrated by staff and visitors dressed in traditional Yoruba, Igbo, and Hausa clothing.
Continuing, in keeping with its commitment to ensuring that technology is more accessible to African customers, Samsung also revealed plans to add more products with local language support soon. The incorporation of Hausa, Igbo, and Yoruba into Samsung products is indicative of the company’s objective to improve user engagement and close the digital divide.
Oge Maduagwu, Samsung Electronics West Africa’s Head of Marketing, stated during the press conference: “At Samsung, we understand that technology is most powerful when it is accessible to all. By incorporating our local Nigerian languages, we are making our devices more intuitive and relatable, ensuring that millions of Nigerians can interact with their smartphones in the language they love and understand best.”
Additionally, Stephen Okwara, Samsung Electronics West Africa’s Head of Product Management had this to say: “The new local language feature is designed to deliver a seamless user experience, allowing customers to easily switch between languages. Users can activate Hausa, Igbo, or Yoruba on the Galaxy S25, A26, A36, and A56 by navigating to:
Settings > Language & Input > Select Language
“This update enhances smartphone usability, particularly for those who prefer their native language over English, ensuring greater digital inclusivity, enhancing digital literacy and encouraging more users to engage with technology in their native tongues,” he added.
However, to find out more and try the feature out for themselves, customers may go to any Samsung Experience Store or authorised retailer in Nigeria.
