As the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 progresses, TECNO, the tournament’s Official Global Partner, is bringing the excitement of the competition directly to fans across the continent. Through a series of Technology Carnival activations and offline match-viewing events, TECNO is transforming the AFCON experience beyond stadiums and screens, offering immersive engagement for football enthusiasts in multiple African countries.
The activations, which run alongside the tournament until January 18, 2026, combine football, entertainment, and cutting-edge technology in public spaces, retail locations, and pop-up venues. Fans can participate in live match screenings, AI-powered demonstrations, interactive games, and performance shows, while exploring TECNO devices and experiencing the brand’s AI ecosystem first-hand.
Brandspur Brand News reports that TECNO’s activations include AFCON-themed retail events that integrate football culture into everyday shopping experiences. Promotions include cashback offers on popular devices such as POP 10, SPARK 40, and CAMON 40, points-based rewards through the TECNO Points Mall, AI match analysis experiences, and challenges like “Rank Your Own AFCON Team,” allowing fans to debate and showcase their ideal line-ups. Localised games, giveaways, and pop-up fan engagements ensure that supporters remain connected to the tournament throughout the competition period.
TECNO’s Technology Carnival strategy reflects a broader ambition to make football more interactive, participatory, and emotionally engaging. By positioning AI as an intuitive companion, fans are able to capture and relive key match moments, track game dynamics, and share their passion in real time. The activations are designed to show that technology can enhance both viewing and fan participation, making every match a shared continental celebration.
The campaign is active across North Africa, Sub-Saharan Africa, and other key AFCON markets, creating spaces where communities can gather, celebrate, and explore TECNO’s product innovations. Through these events, the company continues to leverage its partnership with the Confederation of African Football (CAF) to deliver a tournament experience that transcends traditional broadcasting, positioning AFCON 2025 as a cultural and technological showcase for African football fans.
With the tournament reaching its final stages, TECNO’s activations demonstrate how football, community, and technology converge, turning every match, reaction, and celebration into a moment amplified by TECNO AI. Fans across the continent are encouraged to follow updates and interactive experiences through TECNO’s official social media channels on Facebook, Instagram, and X (Twitter).
