₦3 Billion NIVEA Consumer Promotion Hits Week 7 As More Nigerians Become Instant Millionaires

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Momentum Builds as NIVEA’s ₦3bn Consumer Promo Delivers Week 6 Winners

NIVEA’s groundbreaking ₦3 billion national consumer promotion has entered its seventh week, continuing to reward Nigerians with life-changing prizes nationwide. The campaign, branded “Double The Care, Double The Glow”, has created waves across the country as participants win instant airtime, shopping vouchers, and weekly cash prizes.

Brandspur Brand News reports that during the Week 7 draw held on Thursday, 19 February 2026, ten new winners joined the list of millionaires. Among them, Ismaila Ayinde Omoshalewa from Ibadan and Okereke Happiness Chidinma from Delta each received ₦1,000,000, highlighting the scale and credibility of the ongoing promotion.

Ismaila described his win as “overwhelming and unexpected,” explaining, “This money has really come to solve major problems for my family. I’m spending part of it to complete my children’s school fees, pay our rent, and I’m putting the rest in my wife’s business.” Similarly, Chidinma said, “I was amazed to have won because I just thought of trying out the product, then I got a call that I won. My husband and I already made a plan about how to expend the prize money.”

To date, the promotion has produced over 450,000 winners nationwide, including 70 consumers who have redeemed ₦1 million each, more than 350 winners with ₦50,000 Jumia vouchers, and hundreds of thousands receiving ₦1,000 instant airtime rewards. Despite these milestones, NIVEA has emphasised that the promotion remains ongoing, with multiple weeks and major prizes still up for grabs.

Also read: https://brandspurng.com/2026/02/25/wema-bank-announces-2026-international-womens-day-celebration-with-focus-on-empowering-women/

Participation is straightforward: purchase any NIVEA 400ml Body Lotion variant, locate the unique code, scratch and dial 7022code#, and follow the prompts to receive instant airtime and automatic entry into weekly draws.

Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, highlighted the consistent excitement: “Entering Week 7 and seeing the excitement continue to build across Nigeria is incredibly inspiring. Nigerians are winning every week, and the process remains transparent and verifiable. There are many more opportunities to win, and we encourage everyone to keep participating.”

The promotion is fully authorised and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a fair and transparent process.

As NIVEA’s ₦3 billion promotion progresses toward its grand finale, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expenses-paid trips to Spain to watch Real Madrid live at Santiago Bernabéu Stadium, strengthening NIVEA’s promise of Double Care, Double Glow, and Double Value for consumers nationwide.